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Utopic.me is a bookmarking tool that helps users store and retrieve their favorite online resources. The application lets users quickly bookmark a URL with a browser extension. The user’s link is automatically tagged with keywords to make it easier to locate later. Users can explore saved bookmarks using easy to identify images rather than simple text. Users can search from the Utopic.me homepage to explore bookmarks submitted by other users. Each bookmark is presented as an image with the bookmark name and where it was suggested from. Users can also join communities within Utopic.me. Communities give users a place to share online resources and explore resources they may have never seen before. The homepage displays top contributors and bookmarks to help the user get started.

Utopic.me was founded in February of 2011. The application was intended to provide users with a better way to save and discover websites. The application has been mentioned on blogs and websites, but not extensively. The service is strong in design, favoring large images over plain text links. However it hasn’t really made a powerful impact among users who are already utilizing the many other bookmarking tools that are available.

Anyone who has ever worked with a bookmarking tool will notice that Utopic.me is visually focused. The user can see large, colorful images rather than a basic text link or name. The application also adds a hint of social networking, with users invited to join groups based on their search criteria. Through groups, users can discover even more websites that are based on their interest or research needs.

Utopic.me speaks loud to new visitors, with a bright yellow background that is hard to miss. The site remains very well-organized and clean, but manages to leave a strong impression through color use. The design itself is modern but a far cry from cutting edge. The main event is the images that are used to display bookmarks. The user can view website names, headlines and a few other tidbits inside the display image. The system works very well to help users quickly identify specific resources.

A new user can begin by clicking the green “Start Bookmarking” button along the lower, left side of the Utopic.me homepage. A pop up box appears and asks the user to sign in to Facebook. The user must also “allow” Utopic.me to access their profile. Users can click the “Twitter” link in the upper, right hand corner of the page to login that way. One of the two social networking services is required to create a Utopic.me account.

Utopic.me is available to all users at no cost. There shouldn’t be a cost for a service like this. Many alternative bookmarking tools are available for free as well, so this is the right way to go to stay competitive and attractive to the average user. Most internet users wouldn’t be willing to pay for a service like this. Utopic.me has many benefits, but would need to dramatically increase its offerings if it ever wanted to add a subscription option.

Utopic.me is ideal for anyone who is tired of the bland text bookmarks that many other bookmarking tools use. The application is simple to grasp and takes almost no time to learn. Users can also get involved with the community by contributing links and joining groups. The service is simple but has a lot to offer anyone who loves to explore the web or research specific topics online.

• Add bookmarks quickly through the browser
• Search community bookmarks by keyword or topic
• View top contributors and popular bookmarks
• Join communities that share themed bookmarks
• Browse visual bookmarks using large thumbnail images

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